Saturday, December 29, 2018

Download Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)By Arthur O'Sullivan,

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Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)By Arthur O'Sullivan,

Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)By Arthur O'Sullivan,


Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)By Arthur O'Sullivan,


Download Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)By Arthur O'Sullivan,

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Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)By Arthur O'Sullivan,

The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics—1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.

  • Sales Rank: #1684985 in Books
  • Published on: 2004-11-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.96" h x .73" w x 7.88" l, 1.99 pounds
  • Binding: Paperback
  • 496 pages

About the Author
Arthur O'Sullivan is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his B.S. in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his Ph.D. in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning several teaching awards at both schools. He recently accepted an endowed professorship at Lewis and Clark College, where he teaches microeconomics and urban economics. He is the author of the best-selling textbook, "Urban Economic"s, currently in its sixth edition. Professor O'Sullivan's research explores economic issues concerning urban land use, environmental protection, and public policy. His articles have appeared in many economics journals, including the" Journal of Urban Economics, Journal of Environmental Economics and Management, National Tax Journal, Journal of Public Economics, "and" Journal of Law and Economics." Professor O'Sullivan lives with his family in Lake Oswego, Oregon. For recreation, he enjoys hiking, boogie-boarding, paragliding, and squash. Steven M. Sheffrin is dean of the division of social sciences and professor of economics at the University of California, Davis. He has been a visiting professor at Princeton University, Oxford University, and the London School of Economics and has served as a financial economist with the Office of Tax Analysis of the United States Department of Treasury. He has been on the faculty of the University of California, Davis, since 1976 and has served as the chairman of the department of economics. He received his B.A. fromWesleyan University and his Ph.D. in economics from the Massachusetts Institute of Technology. Professor Sheffrin is the author of 10 other books and monographs and over 100 articles in the fields of macroeconomics, public finance, and international economics. His most recent books include "Rational Expectations" (second edition) and "Property Taxes and Tax Revolts: The Legacy of Proposition 13" (with Arthur O'Sullivan and Terri Sexton). Professor Sheffrin has taught macroeconomics at all levels, from large introduction to principles classes (enrollments of 400) to graduate classes for doctoral students. He is the recipient of the Thomas Mayer Distinguished Teaching Award in economics. He lives with his wife Anjali (also an economist) in Davis, California, and has two daughters who have studied economics. In addition to a passion for current affairs and travel, he plays a tough game of tennis. Stephen Perez is chair of the economics department at California State University, Sacramento. After receiving his B.A. in economics at the University of California, San Diego, he received his Ph.D. in economics from the University of California, Davis, in 1994. He taught economics at Virginia Commonwealth University and Washington State University before coming to California State University, Sacramento, in 2001. He teaches macroeconomics at all levels as well as econometrics, sports economics, labor economics, and mathematics for economists.
Professor Perez's research explores most macroeconomic topics. In particular, he is interested in evaluating the ability of econometric techniques to discover the truth, issues of causality in macroeconomics, and sports economics. His articles haveappeared in many economics journals, including the "Journal of Monetary Economics," "Econometrics Journal," "Economics Letters," "Journal of Economic Methodology," "Public Finance and Management," "Journal of Economics and Business," "Oxford Bulletin of Economics and Statistics," "Journal of Money, Credit, and Banking, Applied Economics," and "Journal of Macroeconomics."

Steven M. Sheffrin is a Professor of Economics and the Executive Director of the Murphy Institute at Tulane University. He is the author and co-author of several books, including Property Taxes and Tax Revolts (with Arthur O'Sullivan and Terri A. Sexton, Cambridge University Press, 2007) and Rational Expectations, 2nd edition (Cambridge University Press, 1996). His articles have appeared in numerous scholarly journals, including the American Economic Review, the Quarterly Journal of Economics, the Journal of Economic Perspectives, the Review of Economics and Statistics, the National Tax Journal, the Journal of International Economics, the Journal of Finance, the Journal of Monetary Economics, and the International Economic Review. He received his PhD from the Massachusetts Institute of Technology.

Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)By Arthur O'Sullivan, PDF
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Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)By Arthur O'Sullivan, PDF

Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)By Arthur O'Sullivan, PDF

Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)By Arthur O'Sullivan, PDF
Microeconomics: Principles and Tools (4th Edition) (O'Sullivan/Sheffrin Economics: Principles and Tools 4e Series)By Arthur O'Sullivan, PDF

Friday, December 28, 2018

Ebook The Cosmic SerpentBy Victor Clube, Bill Napier

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The Cosmic SerpentBy Victor Clube, Bill Napier

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The Cosmic SerpentBy Victor Clube, Bill Napier

Lays out the author's theories of coherent catastrophism resulting from the destruction caused by comets in ancient history, and their influence on the development of human civilizations.

  • Sales Rank: #2477486 in Books
  • Published on: 1982-08
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 299 pages

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Sunday, December 9, 2018

Ebook Download Copywriting: Palavras Que Vendem Milhões (Portuguese Edition)By Gustavo Ferreira

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Copywriting: Palavras Que Vendem Milhões (Portuguese Edition)By Gustavo Ferreira

Você conhece o poder das palavras que vendem?
Copywriting é a arte da comunicação persuasiva.
O que faz a diferença no mercado não é ter o melhor produto... é ter a melhor carta de vendas.
Exatamente por isso este livro reúne a experiência do autor ao se tornar um copywriter de elite, e traz como conteúdo especial:
- Princípios de marketing e resposta direta...
- 152 headlines altamente persuasivas escritas pelos maiores copywriters do mundo...
- 7 cartas de vendas que venderam mais de 1 BIlhão de dólares...
- 26 modelos para iniciar suas cartas de vendas...
- 7 passos de Gary Halbert para escrever copys vencedoras...
- Roteiro de 52 passos para cartas e vídeos de vendas...
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- Modelo de carta de vendas para "preencher os espaços em branco"...
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E muito mais!

Este material é um grande tesouro para você que precisa escrever cartas de vendas para seu próprio negócio para atrair clientes e vender mais, e também para você que quer se desenvolver como copywriter profissional.

Este livro é como você entrar na mente dos maiores copywriters que o mundo já conheceu e perguntar: "Ei, como você faria essa carta?".

Um verdadeiro tesouro para você aplicar as técnicas de copywriting na prática e descobrir como apenas algumas palavras podem fazer a real diferença entre você ser mais um no mercado... ou ser um verdadeiro campeão de vendas.

  • Sales Rank: #1080920 in eBooks
  • Published on: 2015-10-14
  • Released on: 2015-10-14
  • Format: Kindle eBook

About the Author
Empresário e copywriter profissional, comecei no mundo do empreendedorismo oficialmente aos 19 anos. Desde então, tive uma jornada enorme de altos e baixos que me fizeram descobrir algo simples... O que faz você ter sucesso não é ter o melhor produto... é ter a melhor carta de vendas. E com essa nova percepção que aos 25 anos conheci o mundo do copywriting... e descobri o mundo das palavras que vendem. Agora tenho como missão ajudar 1 milhão de empresários e profissionais autônomos a aumentarem suas vendas e construírem negócios realmente sólidos... e você faz parte disso!

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